Meet Zineb

Zineb is a researcher, data strategist, and storyteller dedicated to decoding the human experience to solve the planet’s most pressing challenges.

Throughout her career, Zineb has navigated the world’s most influential landscapes—from the boardrooms of Fortune 500 companies like Google, Meta, Ikea, and P&G, to the high-stakes negotiations at the UNFCCC and UNCCD. She has led projects that bridges the gap between data and frontline communities.

She doesn’t just document stories; she translates them into actionable intelligence for public and private sector leaders. Zineb believes that the data used to drive decisions should be as diverse as the world itself.

Her work is defined by a unique intersectional approach: treating culture, heritage, and indigenous traditions as critical data points that hold the keys to reimagining our climate narrative.

Storytelling & Creative Work

Having taken the stage across Europe, Africa, and the Middle East, Zineb shares research-led insights that challenge leaders to look beyond the numbers and recognize the intersectionality of climate stories.

Strategy & Policy Work

Zineb has partnered with global giants like Meta and IKEA to bridge the gap between corporate data and creative storytelling, turning abstract strategies into visual campaigns that resonate with diverse global audiences.

Speaking engagements

By participating in high-level negotiations at COP26, COP27, COP28 and COP29, Zineb works to elevate indigenous traditions as vital intelligence within UNFCCC and UNCCD spaces—ensuring that ancestral science is not just heard, but integrated into climate policy.

Work experiences

  • Zineb’s academical background as a data engineer led her to work in tech giants like Salesforce, leading data-driven projects and building predictive models. This is where her interest in the intersection of data and social impact came to be.

    Today, as a research fellow at Slowfactory, she explores the intersection of data, culture and the climate crisis.

  • Zineb worked as a Social Impact and Creative Lead at United Talent Agency consulting with Fortune 500s across a variety of topics. She led impact projects for multiple companies and spearheaded the delivery of global campaigns managing a team of consultants, creatives and content creatrs.